SALES & MARKETING SOLUTIONS
 

6 September 2006, Wednesday 13:30 - 14:30 Mobil site and RFID solutions - Redefining information and profit maximisation Interexpo Hall

An already existing technology, RFID; when we put together the web services and mobile communication and use the power of Internet in full, we obtain very valuable information. Companies who render services on sites can obtain diverse income as a result of investments in mobile systems. No matter what time and location is, employees who are mobile can access and transfer recent call information. Thus the coming and going to the company during the day can be minimized. At the same time, the route of mobile staff can be followed and productivity can be increased in determining the most effective route. Further, prevented can be losses of data and time, which is being experienced during data transfer. Alp Üstündağ - ITU, RFID Research and Test Lab Manager Cengiz Dolunay - EXIM, Product Manager

14:45 - 16:15 Supply chain management - Three success stories in supply chain management Interexpo Hall

If you have the possibility today to find any product at a far point of the country and to buy it without loosing from its quality, without any doubt you can be assured, that there is a good and correct planned supply chain management behind this success. The secret of meeting the consumer is lying in benefiting of the ICT solutions. Yonca Tosuner - Univera, Project Sales Manager Barbaros Eroğlu - Univera, Project Sales Manager Türker Torucu - Univera, Project Manager

7 September 2006, Thursday 10:30 - 11:30 Mobile marketing solutions - New definition of marketing Heybeli Hall

Marketing; a chain, which requires power of imagination in terms of distribution, presentation and access. Thus, the aim of all sellers is to use channels, which reach the objective with maximum creativity, which can be measured immediately and based on real values. At this point, mobile marketing solutions enter the scenery. A concept, which is being developed with mobile telephones, PDA's and 3rd generation technologies. Selim Uçer - Peppers & Rogers, Senior Consultant Bahadır Mısır - Anekdot Creative Workshop, General Manager

13:30 - 14:30 E-business/ e-trade/ portals/cooperation networks - New business life developed on network Heybeli Hall

New business life, which is developing with the Internet is not a new source of expense for enterprises, just the contrary, a new source of income. Today, enterprises carry all their business processes such as presentation, sales and marketing, finding new customers, creating ecosystems, opening up to external markets, management of local and foreign customers and management of relations to web platforms, which result in reduction of costs and increase in their profitability. S. Özgür Yoğurtçu - Veripark, Vice President Çağlar Erol - cember.net, Founding Partner

13:30 - 14:30 Call center solutions - You are just a telephone away to your customer Büyükada Hall

Enterprises tend to have more central, professional, consistent and effective relations with the target audience they are communicating. Call centers help in setting up the right communication loop between enterprises and their customers. In line with the requirements of the enterprises and projects, these loops consist of many different services such as the evaluation of customer complaints and requests, technical support services, positioning of the call center as an effective sales and marketing channel, inquiries and researches to survey the interest of customers, to set up a sound and updated data base and use of this data base for one to one marketing campaigns. Hakan Kuzucu - Meteksan Sistem, Business Development Manager Kadriye Çağlayan - Meteksan Sistem, Team Leader

8 September 2006, Friday 10:30 -11:30 Sales automation and management - Empower the strength of your sales team Heybeli Hall

Sales teams need definite, even based per minute information about their customers, competitors and products. Sales force automation tools provide that sales teams find new customer candidates, take their orders, make stock controls and manage their expenses, rendering uninterrupted services. Sales managers are able to follow their teams' successes more definitely and also to determine new opportunities. Oğuz Gel - Freelance Consultant Timur Pekün - Sigma Danışmanlık, Business Development Consultant

11:45 - 12:45 Customer relation management - How to learn more about the customer Büyükada Hall

Today, enterprises have no chance to know their customers immediately. For a successful customer management, you have to follow the traces of your customer to render the service requested at the time when needed and in the quality which will satisfy. Without doubt, this is only possible by accessing right information with platforms, which the technology provides us, and the use of this information. We can define CRM as a business strategy which optimises profitability, income and most important, customer satisfaction. Başak Akçam - Peppers & Rogers, Consultant Gül Deriş Bayram - Credo Consulting, Management Consultant

İnterpromedya Event Management Group
Gazeteciler Mah. Saglam Fikir Sok. No:23 80300 Esentepe - ISTANBUL
Tel : +90(212) 212 31 22
Fax : +90(212) 212 31 21
www.interpromedya.com.tr
 

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