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| 09.30 – 09.40 |
Welcome
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İnterpromedya
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| 09.40 – 09.55 |
Guest Speaker
Levent Erden - Interactive Advertising Bureau (IAB Turkey) President,
Klan Euro RSCG CEO
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| 09.55 – 11.00 |
Panel: Turkey’s Position in The New Media, Opportunştşes, Threats
Panel President: Prof.Dr. Kerem Alkin - MOBİLSAD , Chairman
Speakers:
Fatih Akgül – Avea, Value Added in charge of Services
Kurtuluş Alıç – Vodafone, Head of Corporate Marketing and Business Development
Melis Türkmen – Turkcell Product and Services Management Mobile
Marketing and Advertising Division Head
Seçil Tutkun Karakaya – Industry and Trade Expert
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| 11.00 – 11.20 |
Communication Break
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| 11.20 – 11.30 |
Internet of Future
Okan Alper – Turkcell, Product and Services Management Internet and Community Division Head
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| 11.30 – 11.50 |
Content Delivery Network
Americo Carvalho - CDNetworks Direktörü, Global Channels, Director
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| 11.50 – 12.00 |
Networks Marketing:Brand and Reputation Management
Dr. Cem Çınlar – Tick Tock Boom, General Coordinator and Marmara Unıversity Lecturer
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| 12.00 – 12.10 |
Is the Content King?
Erhan Acar - Hürriyet Internet Group and Business Development Coordinator
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| 12.10 – 13.30 |
Panel: IPTV legal , Technical and Market Development for Present and Future
Panel President: Atıf Ünaldı - IPTV Association, Deputy Chairman
Speakers:
Taha Yücel – RTÜK, Supreme Council Member
Neşet Decdeli – Information and Communication Technology Agency , IT Specialist
Murad Önol – Protel Elektronik, General Manager
Timuçin Öğün – Dora Telekom, General Manager
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* Confirmation is expected.
** İnterpromedya reserves the right to make changes in the program. |
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Communication tools of technology have transformed conventional media and created the new media. In short, the consumer has created his own media. Today, where Internet is used almost for 24 hours and face to face communication, including the communication between friends and groups, has become difficult so that the media industry has been influenced by this transformation as well. Content prepared by users challenges conventional media. 45% of the period, which users spend for their web pages is reserved to such type of content. The New Media Forum will discuss the popularity of social networks and issues such as business and marketing in social networks, blogs and mobile media.
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