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THEMATIC DAYS
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9 October 2009, Friday |
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New Media Conference
In parallel to the development of technology, the media industry has experienced deep changes in the last 20 years. From a strict and closed competition environment, it has converted into an economical structure, open to cooperation and mergers. Beside this, a new era has arisen, where close cooperation is created with multi-relations, co operations in terms of content and distribution, interactive business models, readers and advertisers. Access and content are expected to be the two issues of the future.
New media and technologies converge; information and communication platforms convert into ICT platforms and PCs and telephones unify to transform to intelligent appliances. The formation of a distributed, centerless, multidirectional and interdisciplinary environment is in progress. Devices are integrated and for special purposes. They convert to accessories. Infinity in mobility becomes essential. The future of the media will be discussed at the new media conference.
Topics:
• Media 2.0 or interactive media
• Virtual social networks
• Mobile media and new dimensions of the business world
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9 October 2009, Friday
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Opening Speeches
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| 10.30 – 11.10 |
Zafer Kurdakul – İnterpromedya, Chairman of the Board
Turgut Gürsoy – Turkish Informatics Industry Association (TUBISAD), Chairman of Board
Levent Erden – Interactive Advertising Bureau, Chairman of Board
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| 11.10 – 11.30 |
Vuslat Doğan Sabancı - Hürriyet, Chairman of Executive Board
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| 11.30 – 12.00 |
Break
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| 12.00 – 12.45 |
New World’s Media
Gerd Leonhard – Media Futurist and writer
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| 12.45 – 14.00 |
Lunch Break
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| 14.00 – 15.30 |
Session 1:New media for a new life
Head of Session:
Prof Dr. Mustafa Kemal Cılız – Turkish Informatics ındustry Association (TUBISAD) Member of Board
Bora Özyiğit – Hürriyet, Hürriyet Distribution and Subscription Director
Burak Özcan – LuckyEye, General Manager
Burak Ertaş – Turkcell, Division Head, Consumer VAS
Erhan Acar – Hürriyet.com.tr, Portal & Business Development Coordinator
Hakan Gönenli – Xing Türkiye, Country Manager
Mustafa İçil – Google, Country Marketing Manager for Google Turkey and Greece
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| 15.30 – 16.00 |
Break
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| 16.00 – 17.30 |
Session 2:Interactive advertising and marketing for a new business models
Head of Session:
Oya Öneş Yaşayan - IAB Turkey, Member of the Board
Doruktan Türker – BTnet.com.tr, Editor in Chief
Filiz Behrendt – Nexum Creative, Agency President
Gamze Olgun Parıldamış – ADTECH,General Coordinator
Mustafa Uçar - Nokia Siemens Networks, Senior Business Consultant
Nüzhet Algüneş – Mobilera, Executive Vice President - Strategy
Tarık Ongun – Soyak, Assıstant General Manager – Sales & Marketıng
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| 17.30 – 18.30 |
Kokteyl |
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