8 October 2008, Wednesday / HEYBELİ HALL / 11.00 - 12.00 Information Technologies in Energy Sector Business Solutions in Energy Sector   Energy systems are investments based on high costs, which have to be operated efficiently after having planned and installed well. Through information and automation systems such as simulation and modelling, decision support and strategic planning, geographical information systems, corporate resource planning, remote control and control systems and intelligent systems, information systems can carry out functions reaching from planning in the energy industry to deployment of exchanges, from portfolio and risk management to operation and maintenance management and financial management. In this session information technologies and applications in energy sector will be discussed. Dr. Tacettin Köprülü - Havelsan, Innovative Programs Group Manager Bakatjan Sandalkhan - Delotte Consulting Turkey, Senior Manager Energy and Resources Group Prof. Dr. İbrahim Sinan Akmandor - Middle East Technical University, Middle East Technical University, Department of Aerospace Engineering, Faculty Member 8 October 2008, Wednesday / BÜYÜKADA HALL / 11.00 - 12.00 The Excellent Compliance of IT Objectives with the Goals of the Business IT Optimisation and Management Enterprises expect from ICT investments made, that they generate the most appropriate business solutions for their organization. The scalability of IT performances, their compliance to the goals of the business and organization, to know how to reduce IT expenses without influencing the business performance are the most critical points for enterprises to remove complexity. IT optimisation provides flexibility and ease for enterprises in all these issues. Seçkin İkiz - Ernst&Young, Executive Director, Technology & Security Risk Services Serdar Birlikci - Fritolay Gıda, IT Business Solutions Manager Murat Bayraktar - Netron, Vice General Manager 8 October 2008, Wednesday / KINALI HALL / 11.00 - 12.00 Protect Both, Your Organization and the Environment Green Technologies - Green IT In the field of information technologies, with reference to both, to increase efficiency and to decrease the costs and to protect the balance of the nature, importance has been given to the production of green technologies. Preferred are products, which consume less electricity, consumables and which cause less damage to the environment during production. Why and how should enterprises invest in environmental products? İbrahim Göğüş - Oracle Corporation, Europe Middle East and Africa Vise President Dr. Uygar Özesmi - Greenpeace Mediterranean, Executive Director Lütfi Dinç - Özel Bilgi İşlem, NEC Group Director 8 October 2008, Wednesday / HEYBELİ HALL / 12.15 - 13.15 Don't Let Your Future Flee Away Information Security   In short, information security means the principle of preventing the deliberate or unintended loss of information of enterprises when confronted, unexpected situation or disaster and the provision of the continuation of the business. Taking into consideration that the use of Internet has been spread over to any field of life, security problems may prevent the continuation of business, loss of market and decline of the trust, which business partners and shareholders have in the organization. How are enterprises to invest in such technologies? Murat Göçe - Kaspersky Lab, Managing Director of Turkey Costin G. Raiu - Kaspersky Lab, Senior Antivirus Expert, Head of KL Eastern Europe, Middle East and Africa Virus Lab 8 October 2008, Wednesday / BÜYÜKADA HALL / 12.15 - 13.15 Secrecy of Managing Information and Flow of Goods In A Coordinated Way Supply Chain Management   In the global economy, the coordination and managing of information and money flow, warehouse management, transportation management and planning within the chain of suppliers, manufacturers, wholesalers, distributors and customers have become strategic. The supply chain management system does not only provide the integration within the company but also the integration of all companies, constituting the entire supply chain. In short, the supply chain management provides the integrity of the internal and external organization of an enterprise within the frame of a customer oriented corporate vision and generates real-time information for the future. Jacob Peled - Elan, General Manager Mario Ghosn - SNS, Senior Manager Franco Dama - İnfor, Sales Channels Director   8 October 2008, Wednesday / KINALI HALL / 12.15 - 13.15 Flexible, Easy and Secure Information Integrity SOA-Service Oriented Architecture The growing business volume makes the investment of enterprises in new software and systems inevitable. Service oriented architecture provides, that the communication on the information system of the enterprise is sound, flexible, secure and expandable. Among the highlighted features of service oriented architecture are the integration of data between new applications added to the system and databases. Further new added structures or those, which have been upgraded on the existing system do not influence other operations. Bülent Uygur - eSolutions, General Manager, Managing Partner Çağlar Doğan - HP, Europe Middle East and Africa Business Consultant Ergin Öztürk - IFS, Sales and Marketing Director   8 October 2008, Wednesday / HEYBELİ HALL / 14.00 - 15.00 Turn Information into Competitive Advantage Business İntelligence   The growing frame and increasing consolidations of the business intelligence industry point out, that a new era starts in the industry of business intelligence. The expanding and growing user profile unveils the importance of end-to-end solutions of business intelligence tools and their compliance to the continuously changing requests of users. The presentation will explain new user interfaces, examples and expectations of functionality in business intelligence and express the common sides of failing business intelligence projects. Muzaffer Yöntem - DSS Technology, Managing Partner, Sales Business Development Tuğçe Denizlerkurdu - Digiturk, Decision Support Systems and Portal Management Unit Head   8 October 2008, Wednesday / BÜYÜKADA HALL / 14.00 - 15.00 The Effective Way to Contact Your Customers in Health Sector Customer Relations Management   Because of the awake patients and their raining expectations, the hospitals have to reach high service quality with low costs. These expectations can be provided by effective usage of available source. As a part of the digital hospital solutions, we need systems which help perceive the demands and observations of the hospital employees (such as doctors, nurses, management staff and other health personnel) and patients, acquire and process knowledge, provide the transmission of the process to responsible points in the hospital with high information technology, and arrange the activities of all employees. In this meeting, why and how today’s detailed data banks will be formed in health area, keeping a patient's all past necessary data in hospital for future, or in a center or in a databank which they may need all life long and that will be given to the patient, and the goals to form data banks used for different purposes which are understood by softwares developed on different grounds will be discussed. Tayfun Sungun - Data Market, CRM Consulting   8 October 2008, Wednesday / HEYBELİ HALL / 15.15 - 16.15 Create Difference in Competition Content Management It seems to be inevitable to invest in content generation and management systems for the sustainable presence of enterprises. Content management covers all actions, procedures and tools related to the life cycle of the content, which is structural and non-structural. Enterprises preferring today dynamic and web based content management instead of static content management, control their content instantly and create difference in competition. Sinan Torunoğlu - On8 Communication, Manager Şükrü Emanet - Accenture, System Integration and Technology Manager İbrahim Göğüş - Oracle Corporation, Europe Middle East and Africa Vice President   8 October 2008, Wednesday / BÜYÜKADA HALL / 15.15 - 16.15 Emergency Health Services and ICT Security in Health Critical Business Processes in Health Sector   Istanbul 112, saves lives with informatics supported emergency system. The heart of 112 Automation Project provides integration of Hospital Management, Command Centres, Ambulances, Ambulance Call Stations, Hospital Emergency and Intensive Care Units and other administrative units and combines call pick up, emergency response process, hospital emergency and intensive care units and blood banks in the same software platform. Besides 112 Automation Project, a special presentation on EPR (Electronic Patients Records) security applications and necessities will be shared in this session. Bekir Sami Nalbantoğlu - Bilgi Sistemleri, General Manager Hayati Tutar - Bilgi Sistemleri, Software Project Manager Nuri Sabuncu - Bilgi Sistemleri, Project Engineer Murat Günsay - Secure Computing, Country Manager, IT Security Consultant   8 October 2008, Wednesday / KINALI HALL / 17.00 - 18.00 Turkish German Economic Forum Meeting Reinhold Hunsicker - Metropol World Business Peter Eisenschmidt - hannoverimpuls GmbH Dr. Mehmet Köksal - Metropol World Business